“A venue for unfettered music writing.”—Alex Ross, The New Yorker
Advertising with VAN gives you access to a dedicated audience of classical music fans and professionals, interested in everything from the first documented notes to works so new the ink is still drying.
As seen in:
Our traffic & engagement
…and growing.
Our advertisers & partnerships
Tap into the same audiences reached by Warner Classics, Sony Classical, Naxos, the Berlin Philharmonic, Lucerne Festival, and more…
Our readers
Readers by location: United States
52% of readers at van-magazine.com are based in the United States. Our top states can be seen on the right. Our top cities for readership are (in descending order):
- New York
- Los Angeles
- Chicago
- Washington, DC
- Boston
- San Francisco
- Seattle
- Dallas-Ft. Worth
- Denver
- Minneapolis-St. Paul
Readers by location: International
We prefer to think of VAN as an English-language magazine (rather than an American magazine). That’s reflected in our readership. Outside of the U.S. market, our top cities are:
- London
- Edinburgh
- Cologne
- Berlin
- Amsterdam
- Toronto
- Paris
- Dublin
- Sydney
- Vienna
- Rotterdam
Reader engagement: Favorite topics
Advertising options
1. Partner of the Week
- Ad at top of homepage and in each new article (3-4/issue; 600x800p)
- Ad in weekly newsletter (600x800p)
Price for one week (Thursday to Thursday): 500 USD/EUR
2. Homepage banner
- Large banner ad on our homepage (2400x 500p)
Price for one week (Thursday to Thursday): 200 USD/EUR
3. Sidebar sidebar
- Large square sidebar ad on our homepage (800x 800p)
Price for one week (Thursday to Thursday): 150 USD/EUR
4. Newsletter banner
- Large banner ad at bottom of our newsletter (800x400p)
Price for one week: 200 USD/EUR
5. Audio of the week
- Present an audio track including a logo with copy and link to a page of your choice
- Perfect for new releases, bonus tracks, and more.
Price for one week: 100 USD/EUR
6. Video of the week
- Present concert trailers, opera excerpts, artist interviews, and more
- Featuring YouTube or Vimeo ebed and your text (ca. 100 words)
Price for one week: 100 USD/EUR
7. Special collection
Tell audiences when your event is happening and what it’s all about.
- Homepage placement for four existing articles from our archives of your choosing
- Ad and “Presented By” mention in each of the four selected articles
- Collection landing page with logo and ad copy
Price for one week (Thursday to Thursday): 500 USD/EUR
8. Sponsored content
Commission feature interviews, playlists, reviews, or profiles by a VAN author to promote an event or release of your choice.
Pricing available upon request.
Want more information?
Download our media kit for the 2023-24 season below. If you have more questions, please email Ute Welscher at ute@van-verlag.com.